Styria Medien AG, Austrian media group that owns Večernji list (Vecernji list), one of Croatia's most popular daily newspapers, is going to launch another one. Its editor-in-chife will be Matija Babić (Matija Babic), owner and editor-in-chief of index.hr news website, best known for the breaking of Severina story. Publication(which is unnamed at this point) is described as "the daily newspaper of the new generation" and its purpose, according to the owners, is to "inform the public with more speed and clarity".
Although I would really like to see Croatian media scene being enriched with another, presumably fresh and alternative daily newspaper, I'm little bit sceptical towards this project. Matija Babić (or "Matija The King" as many have called him during and immediately after Severina Affair) is undoubtedly among the best of all Croatian on-line journalists. However, conventional media, and especially daily newspapers, are something completely different. Croatia is very small market and whoever starts daily newspaper must be prepared for the uphill struggle – it is very difficult for people to change their customs and ditch their traditional newspaper for something new. The last one to succeed in doing so was Ninoslav Pavić (Ninoslav Pavic) with his Jutarnji list seven years ago. His rival Ivo Pukanić (Ivo Pukanic), despite large circulations of his controversial Nacional weekly newspaper, failed to make similar success with his daily Republika three years later.