Severina the Nobel Candidate

Severina Vučković (Severina Vuckovic), the most famous Croatian woman in the world, is again trying to enter history books with something other than 11 Minutes That Shook The World. This time it is the concept of advertising which should, if accepted, get her the next Nobel Prize for Economics.

In an attempt to promote her new album Severgreen, she approached HRT with an offer to allow airing of her promotional concert in Gavella Theatre in Zagreb. She also asked unspecified, but, according to Jutarnji list, "substantial" amount of money for the broadcast rights.

Aleksandar Kostadinov, editor of HRT Entertainment Programme, was probably amused with the idea that state-run television should pay rights to air someone else's advertisement. He refused the offer and later stated that "HRT could have aired two sold-out concerts by Croatian top performers for the same amount of money". He also said that such scheme would be inappropriate because Severina had sold rights for her Hrvatica videoclip to rival Nova TV.